When Ice Cream Is Good For You: The Get-A-Whey Story

Kids, never underestimate the power of asking your mom for something you want. What started as a simple request from two siblings to their mom in 2018 has, over the years, grown into Get-A-Way — a high-protein dessert brand now loved across India.

How did it all begin?

It was honestly my children who had started working out at that point and were on diets that were high in protein. They came up to me one day asking for an ice cream that would still fit into that routine.

How did you convince customers that this dessert was actually good for them?

It was extremely hard to convince people how an ice cream can be healthy. At first, we had to let people taste it before they believed the label.

How did you go about developing the product and perfecting the ice cream recipes?

It was challenging to balance protein with the yumminess of an ice cream. We kept tasting, adjusting, and going back to the kitchen until the scoop felt familiar.

Why should people incorporate more protein into their diet?

Protein is the building-block for our bodies. To maintain or increase the strength in our bodies, we need enough of it through the day — including dessert.

The Indian diet allows for consumption of protein via legumes and dals. Why would someone need a product like Get a Way?

While there are a variety of sources for protein in an Indian kitchen, a high-protein dessert makes it easier to keep that habit going after a meal.

Tell us about running a business with your children.

It has been a phenomenal experience. Working together has changed how we talk about food, family, and what we want Get-A-Way to stand for.